Born February 1st 1972 in Barcelona, Jordi now lives and works as an artist in the city, and spend some time often in the Pyrenees to get inspired by nature.

Growing up in a home with his maternal grandfather working on wood crafts and his mother working as dressmaker, he developed an interest in handworks and creativity at a young age. The paintings of his artist cousin did a big impact on him too. Those influences, together with his high aesthetic sensitivity, have always led him in the artistic direction and creativity in everything he does. He trained as a graphic designer and has devoted more than twenty years to art direction and creativity in the field of business, till reach the position of executive in a multinational company of fashion market. This has led him to travel around the world and accumulate a broad global vision of creativity and business as well as of different socioeconomic situations. For years he specialized in brand creation, business strategy, product innovation and design, communication campaigns and the design of exhibition and retail spaces. Becoming a passionate follower of the history and evolution of the great companies in lifestyle, fashion, automotive, decoration, etc.